WHERE LOCAL LIVES.

I'm proud to share what we've created at Hinsdale Magazine Group, and more importantly, why I believe this model will transform local communities.

Since founding Hinsdale Magazine Group in 2011, I've watched us grow into DuPage County's largest magazine publisher. We're a locally-owned and operated company based in Hinsdale, Illinois, and we produce high-quality glossy publications for several affluent Chicago suburbs including Hinsdale, Oak Brook, Elmhurst, and Downers Grove. You can learn more about us at www.hinsdalemagazinegroup.com.

I built this company on a simple but powerful premise: celebrating the familiar faces and stories that make up our local communities. Our magazines feature neighbors, local business owners, community leaders, and the places our readers actually frequent. We're not just another advertising vehicle—we've created publications that residents genuinely want to read and keep.

One thing I'm particularly proud of is our commitment to editorial integrity. We maintain a 50/50 balance between advertising and content, which is a stark contrast to typical publications that run 68% ads and only 32% editorial. This means our advertisers stand out without overwhelming readers, and the magazine itself becomes something people value rather than discard.

I'm convinced the Hinsdale Magazine Group model will flourish across local communities, and here's why:

The Trust Factor: In an era of declining trust in media and overwhelming digital noise, people crave authentic, tangible connections to their immediate surroundings. A well-produced local magazine that sits on coffee tables and gets passed around carries weight—literally and figuratively—that digital media simply cannot replicate.

The Community Commerce Connection: Local businesses need effective ways to reach their actual customers. National advertising platforms are increasingly expensive and impersonal. I've seen firsthand how a trusted local magazine creates a natural bridge between businesses and the neighbors who become their customers, with advertising that feels more like recommendations than interruptions.

The Sustainability of Affluent Suburbs: Our model thrives in communities with the economic demographics to support both quality local businesses and premium publications. There are hundreds of similar affluent suburbs across America—all hungry for this kind of authentic local media.

The Power of Print and Digital Together:

We’ve discovered that print and digital don’t compete—they complement each other beautifully. Our glossy magazines create memorable, leisurely reading experiences that people return to throughout the month, while digital channels enable instant engagement and community conversation. A stunning print feature about a local restaurant drives readers to check hours online and make reservations. A beautiful spread in someone’s home sparks social media sharing and word-of-mouth buzz. By combining the prestige and tangibility of premium print with the immediacy of digital connection, we create a more complete and effective community media experience.

The Replicable Formula: I can tell you the business model is straightforward to replicate: identify an affluent community with strong local identity, produce high-quality original content celebrating that community, maintain editorial standards that make the magazine valued by readers, and create advertising programs that actually work for local businesses. It's not rocket science—it's understanding that people want to feel connected to where they live.

The genius of what we're doing at Hinsdale Magazine Group isn't in inventing something new, but in executing something timeless exceptionally well: helping communities see and celebrate themselves. As digital fragmentation continues and people seek more meaningful connections, I believe this locally-focused, quality-driven approach to community publishing represents not just a viable business model, but a genuinely needed service that enriches civic life.

I'm excited to see this concept spread throughout local communities everywhere, bringing neighbors together one beautifully crafted page at a time.

Join us as a subscriber or advertising partner today!

Warmly,

Scott Jonlich, Founder & Publisher

Hinsdale Magazine Group

Hinsdale, Oak Brook, Downers Grove, Elmhurst